Measured Updated dailyMarkdown copy
Pop-up reference photo for each list item
A viral fashion format on TikTok and Instagram
As you name each item in a ranked or numbered list, a clean photo or cutout pops up to illustrate it.
7
accounts it worked for
12x
median, times their usual
#8
of 59 in fashion
Editing trick
Talking head, Green screen
Why it works
Viewers see exactly what is being talked about without extra explanation, and the countdown keeps them watching. The format also makes it easy to disagree in the comments.
Hook formulaTop 5 [niche item] [feature]
How to make it
- 1Say the list number and item name
- 2Pop up a reference photo or PNG cutout at the same moment
- 3Keep each item to a few seconds
Examples
Best first, one per account. Each links to the original post.
- @diego.milaa
28K followers, TikTok
“Men’s leather sneakers worth every penny pt. 2”
19x their usual views, talking head, sneakers and accessories
- @millie_violet
10K followers, TikTok
“50 rapid fire wishlist ideas”
23x their usual views, talking head, sneakers and accessories
- @collspringer
27K followers, TikTok
“Top 5 favorite brands right now”
17x their usual views, talking head, men's style
- @coalkuzov
154K followers, TikTok
“Top 5 Cowboy Boot Toe Shapes”
8.7x their usual views, talking head, men's style
- @noasnrg
12K followers, TikTok
“HAIRSTYLES THAT LOOK put together”
12x their usual views, green screen, men's style
- @miko_ps
264K followers, Instagram
“This is a bomber jacket”
4.2x their usual views, talking head, men's style
- @flyshtdrew
76K followers, TikTok
“TOP 5 AFFORDABLE HOODIE BRANDS”
5.3x their usual views, talking head, sneakers and accessories
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
- Exact dollar figure in the hook
7 accounts, median 10x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.