Measured Updated dailyMarkdown copy
Name your habit as proof of curation
A viral fashion format on TikTok and Instagram
Put a frequency or habit credential in the hook so viewers trust the picks.
3
accounts it worked for
12x
median, times their usual
#41
of 59 in fashion
Angle
Slideshow, Green screen
Why it works
A concrete claim like restock days or thrifting multiple times a week shows the effort behind the list and promises only top picks.
Hook formula[Best finds] as someone who [specific obsessive habit]
How to make it
- 1State the habit in slide one or the opening line
- 2Keep product names visible
- 3Deliver one hit per slide
Examples
Best first, one per account. Each links to the original post.
- @katiefawn
364K followers, TikTok
“*my hair btw”
12x their usual views, green screen, hauls and try-ons
- @niche.diva
4K followers, TikTok
“Chic Zara finds As someone who scrolls Every Mon&Thurs”
14x their usual views, slideshow, hauls and try-ons
- @leahlap
8K followers, TikTok
“MY FAVORITE THRIFT FINDS OF 2026 (so far) as someone who thrifts multiple times a week”
4.0x their usual views, slideshow, hauls and try-ons
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.