# Name your habit as proof of curation

A fashion format, measured November 8, 2026 by Volume. https://tryvolume.app/working/fashion/name-your-habit-as-proof-of-curation

Put a frequency or habit credential in the hook so viewers trust the picks. It worked for 3 accounts, with a median of 12x their usual reach. Type: Angle. Seen as: Slideshow, Green screen.

## Why it works

A concrete claim like restock days or thrifting multiple times a week shows the effort behind the list and promises only top picks.

## How to make it

1. State the habit in slide one or the opening line
2. Keep product names visible
3. Deliver one hit per slide

## Hook formula

[Best finds] as someone who [specific obsessive habit]

## Examples

- @katiefawn (364K followers, TikTok green screen): 12x their usual views. Hook: “*my hair btw” [Original post](https://www.tiktok.com/@katiefawn/video/7704430603206216973)
- @niche.diva (4K followers, TikTok slideshow): 14x their usual views. Hook: “Chic Zara finds As someone who scrolls Every Mon&Thurs” [Original post](https://www.tiktok.com/@niche.diva/photo/7701094070185118990)
- @leahlap (8K followers, TikTok slideshow): 4.0x their usual views. Hook: “MY FAVORITE THRIFT FINDS OF 2026 (so far) as someone who thrifts multiple times a week” [Original post](https://www.tiktok.com/@leahlap/photo/7696594996266274079)

More fashion formats: https://tryvolume.app/working/fashion.md

## Get the full library

The full library has every post, format and hook in fashion, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Fashion")` for every format, `search_library(shelf: "posts", niche: "Fashion")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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