# Dupe price versus designer price on screen

A fashion format, measured November 8, 2026 by Volume. https://tryvolume.app/working/fashion/dupe-price-versus-designer-price-on-screen

Put a cheap lookalike next to the expensive original with both prices stated. It worked for 8 accounts, with a median of 12x their usual reach. Type: Angle. Seen as: Talking head, Video, Voiceover, Slideshow.

## Why it works

The dollar gap is the hook, and showing the original (a tag, an order history or a model photo) makes the claim believable.

## How to make it

1. Show the expensive item or its tag
2. Show the cheap dupe next to it or on your body
3. State both prices on screen

## Hook formula

It costs [$X]. This one is under [$Y] on [store] and it's the same

## Examples

- @juliagratton (331K followers, TikTok talking head): 44x their usual views. Hook: “ARITZIA DOOOPS ON AMAZON??!!” [Original post](https://www.tiktok.com/@juliagratton/video/7697314009841749262)
- @kalliecooper1 (1M followers, TikTok talking head): 59x their usual views. Hook: “Go to Girl Expensive Taste Realistic Budget” [Original post](https://www.tiktok.com/@kalliecooper1/video/7696203963447905550)
- @momsgotmoney (5K followers, TikTok video): 23x their usual views. Hook: “Thrifting in one of the *richest* neighborhoods in Los Angeles 😮‍💨” [Original post](https://www.tiktok.com/@momsgotmoney/video/7694769760390630670)
- @turnyourclutterintocash (59K followers, Instagram voiceover): 15x their usual likes. Hook: “A secret consignment store where the rich people in the surrounding areas consign !” [Original post](https://www.instagram.com/p/DduSlUTsXjx/)
- @mikayla.vallati (492K followers, TikTok slideshow): 10x their usual views. Hook: “the ultimate “cool girl” amazon fall shoe haul 🐆” [Original post](https://www.tiktok.com/@mikayla.vallati/photo/7699992181947370783)
- @katiefawn (361K followers, TikTok talking head): 4.9x their usual views. Hook: “It costs $350. This one, under $30 on Amazon, and is an exact freaking dupe.” [Original post](https://www.tiktok.com/@katiefawn/video/7702210863515684109)
- @loghanmckleigh (50K followers, TikTok slideshow): 8.9x their usual views. Hook: “recent amazon finds you won’t regret buying !!!!!” [Original post](https://www.tiktok.com/@loghanmckleigh/photo/7699986432626052382)
- @icessr (172K followers, TikTok voiceover): 3.6x their usual views. Hook: “GIANT THRIFT STORE IN TORONTO” [Original post](https://www.tiktok.com/@icessr/video/7702579716917775636)

More fashion formats: https://tryvolume.app/working/fashion.md

## Get the full library

The full library has every post, format and hook in fashion, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Fashion")` for every format, `search_library(shelf: "posts", niche: "Fashion")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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