Measured Updated dailyMarkdown copy
Exact dollar figure in the hook
A viral fashion format on TikTok and Instagram
Open a reselling or thrifting post with a precise money number, then back it with receipts, dashboards or details.
7
accounts it worked for
10x
median, times their usual
#11
of 59 in fashion
Angle
Voiceover, Talking head, Green screen
Why it works
A specific amount sounds credible and makes viewers want to know how it was earned. Screenshots and list-vs-sale detail show the number is real.
Hook formulaI made $[exact amount] on [platform] [timeframe], here's what sold
How to make it
- 1Lead with the exact amount in the first second
- 2Show proof such as dashboards or sold listings
- 3Break it down per item or platform
Examples
Best first, one per account. Each links to the original post.
- @turnyourclutterintocash
59K followers, Instagram
“I make hundreds of dollars per month thrifting this common item !!”
389x their usual likes, voiceover, thrifting and resale
- @hayy3330
24K followers, TikTok
“I made $67.30 on Vinted yesterday”
19x their usual views, voiceover, thrifting and resale
- @millieccrouch
58K followers, TikTok
“AFFORDABLE OFFICE OUTFIT inexpensive staples for your 9-5”
8.3x their usual views, talking head, outfit ideas
- @kaylaconklin_
18K followers, Instagram
“September Reseller Recap”
10x their usual likes, talking head, thrifting and resale
- @david.james.elliott
187K followers, Instagram
“BUDGET FALL CAPSULE WARDROBE 9 PIECES - $500 - 15+ OUTFITS”
7.0x their usual views, green screen, outfit ideas
- @notchiaraaceto
356K followers, TikTok
“$20 Levi’s at Ross!!”
10x their usual views, voiceover, outfit ideas
- @steffyweffy28
168K followers, TikTok
“$750 aritzia haul”
2.6x their usual views, talking head, outfit ideas
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Get the MCPMore fashion formats
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.