Measured Updated dailyMarkdown copy
Bad-versus-good swaps diagnosing a styling flaw
A viral fashion format on TikTok and Instagram
Tell viewers their outfit looks off because of one proportion flaw, then visually swap bad for good to prove it.
3
accounts it worked for
18x
median, times their usual
#32
of 59 in fashion
Angle
Green screen, Talking head
Why it works
It blames the styling instead of the item or the body, and the visible swap proves it. Viewers can spot the flaw in their own closet.
Hook formulaYour [item] outfits look off because of [one flaw]
How to make it
- 1Say what's wrong in the hook
- 2Show the bad proportion on screen
- 3Swap to the fixed version on body or in an edited photo
Examples
Best first, one per account. Each links to the original post.
- @courteneycurates
7K followers, TikTok
“Most women are styling straight leg jeans wrong this is how to fix it!”
65x their usual views, green screen, styling tips
- @itsjuliaflood
81K followers, TikTok
“unbalanced maxi skirts ruin your outfit”
7.5x their usual views, talking head, styling tips
- @melissamurrellpersonalstyling
384K followers, Instagram
“What type of jumper suits your body shape”
3.0x their usual views, talking head, outfit ideas
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.