# Bad-versus-good swaps diagnosing a styling flaw

A fashion format, measured November 8, 2026 by Volume. https://tryvolume.app/working/fashion/bad-versus-good-swaps-diagnosing-a-styling-flaw

Tell viewers their outfit looks off because of one proportion flaw, then visually swap bad for good to prove it. It worked for 3 accounts, with a median of 18x their usual reach. Type: Angle. Seen as: Green screen, Talking head.

## Why it works

It blames the styling instead of the item or the body, and the visible swap proves it. Viewers can spot the flaw in their own closet.

## How to make it

1. Say what's wrong in the hook
2. Show the bad proportion on screen
3. Swap to the fixed version on body or in an edited photo

## Hook formula

Your [item] outfits look off because of [one flaw]

## Examples

- @courteneycurates (7K followers, TikTok green screen): 65x their usual views. Hook: “Most women are styling straight leg jeans wrong this is how to fix it!” [Original post](https://www.tiktok.com/@courteneycurates/video/7690227117979700493)
- @itsjuliaflood (81K followers, TikTok talking head): 7.5x their usual views. Hook: “unbalanced maxi skirts ruin your outfit” [Original post](https://www.tiktok.com/@itsjuliaflood/video/7695099653955620116)
- @melissamurrellpersonalstyling (384K followers, Instagram talking head): 3.0x their usual views. Hook: “What type of jumper suits your body shape” [Original post](https://www.instagram.com/p/DfNbugkSR_z/)

More fashion formats: https://tryvolume.app/working/fashion.md

## Get the full library

The full library has every post, format and hook in fashion, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Fashion")` for every format, `search_library(shelf: "posts", niche: "Fashion")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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