Below are real hooks from Scratch AI's slideshows (with view counts), the formulas behind them, and 50 hook examples across 10 niches you can adapt for your own app.
What makes a TikTok slideshow hook work?
A good slideshow hook is a clear promise with a bit of mystery. "6 unexpected ways to get better at golf" works because it tells you what you'll get (six ways to improve), promises value (getting better at golf), and makes you wonder what you're missing (what's unexpected about them?).
A few patterns consistently perform:
- Words that break expectations. "Unexpected," "unconventional," "weird," and "no one tells you" signal that the viewer is about to learn something new.
- Beginner angles. Hooks aimed at beginners reach a huge audience and get saved as reference material.
- A specific number. "7 realizations" or "8 mistakes" tells viewers exactly how much value they're getting and how many slides to expect.
- A clear payoff. Better scores, more focus, saving money. Viewers should know what's in it for them.
Real hooks that worked for Scratch AI
These hooks come from slideshows posted by Scratch AI, a golf app that has earned more than 15 million views on slideshows.
| Hook | Views | Saves |
|---|---|---|
| 5 Ways To Improve Your Golf Game | 431.5K | 1,806 |
| 7 Realizations That Will Make You Better at Golf | 394.7K | 4,371 |
| 10 Truths About Golf No One Tells You | 260.1K | 1,549 |
| 8 Habits That Quietly Kill Your Golf Game | 189.1K | 447 |
| 12 Golf Tips For Beginners | 155.1K | 2,147 |
| 7 Weird Golf Habits That Actually Make You Better | 154.8K | 2,903 |
| 6 Insane Golf Conspiracy Theories | 153.4K | 262 |
| 8 Stats That Will Completely Change The Way You Golf | 89.8K | 296 |
| 8 Mistakes Keeping You From Breaking 90 | 89.1K | 447 |
| 9 Golf Quotes That Will Improve Your Game | 88.8K | 604 |
| 8 Essential Golf Terms To Know As A Beginner | 82.0K | 2,479 |
| 7 Legal Golf Hacks All Beginners Should Know | 71.2K | 314 |
A few takeaways:
- Simple can win. The top performer, "5 Ways To Improve Your Golf Game," is about as plain as a hook gets. A clear promise to a big audience often beats a clever one.
- Beginner content gets saved. "8 Essential Golf Terms To Know As A Beginner" earned 2,479 saves on 82K views, a save rate of about 3%, the highest in this set. Beginners save reference material to come back to.
- Surprise drives saves. "7 Weird Golf Habits That Actually Make You Better" and "7 Realizations" both earned thousands of saves. Unexpected information feels worth keeping.
- Entertainment reaches, education gets saved. "6 Insane Golf Conspiracy Theories" got 153K views but only 262 saves. Entertaining hooks can travel far, but educational hooks tend to earn more saves.
8 hook formulas you can reuse
- [Number] ways to [get result]: "5 ways to improve your golf game"
- [Number] realizations that will make you better at [topic]: "7 realizations that will make you better at golf"
- [Number] truths about [topic] no one tells you: "10 truths about golf no one tells you"
- [Number] weird/unexpected [habits/tips] that actually work: "7 weird golf habits that actually make you better"
- [Number] habits/mistakes quietly killing your [result]: "8 habits that quietly kill your golf game"
- [Number] [tips/terms] every beginner should know: "8 essential golf terms to know as a beginner"
- [Number] mistakes keeping you from [milestone]: "8 mistakes keeping you from breaking 90"
- [Number] [hacks] that feel illegal but aren't: "7 legal golf hacks all beginners should know"
50 TikTok slideshow hook examples by niche
Fitness and gym
- 8 gym terms every beginner should know
- 10 truths about the gym no one tells beginners
- 6 unconventional workout tips that changed my progress
- 7 weird gym habits that actually help you build muscle
- 5 mistakes keeping you from hitting a new PR
Golf
- 6 unexpected ways to get better at golf
- 9 golf rules most beginners don't know
- 5 things I wish I knew before my first round
- 7 practice habits that quietly lower your scores
- 8 short game tips that feel illegal but aren't
Nutrition and calorie tracking
- 6 calorie tracking mistakes beginners make
- 8 foods with more protein than you'd expect
- 5 unexpected ways to hit your protein goal
- 7 high-protein snacks that don't taste like "health food"
- 10 nutrition truths no one tells you when you start tracking
Study and productivity
- 7 study habits that feel lazy but actually work
- 6 things I wish I knew before my first semester
- 5 unconventional ways to focus for hours
- 8 study techniques top students swear by
- 9 small habits that made me way more productive
Personal finance
- 6 budgeting mistakes almost every beginner makes
- 5 money terms everyone should know by 25
- 7 money habits I wish I started at 22
- 8 unexpected ways to save money every month
- 10 money truths no one tells you in school
Language learning
- 6 things I wish I knew before learning a new language
- 7 weird language learning habits that actually work
- 5 Spanish phrases textbooks never teach you
- 8 mistakes keeping you from becoming fluent
- 9 unconventional ways to practice a language every day
Self-improvement and habits
- 5 things no one tells you about building habits
- 7 small morning habits that actually stick
- 6 realizations that will make you more disciplined
- 8 habits that quietly changed my life this year
- 10 unconventional habits of the most focused people I know
Skincare and beauty
- 7 skincare mistakes most beginners make
- 5 skincare ingredients everyone should know
- 6 things I wish I knew before starting a skincare routine
- 8 unexpected habits that are ruining your skin
- 9 skincare truths no one tells you
Dating and relationships
- 6 first date ideas that aren't dinner
- 7 green flags people overlook
- 5 things no one tells you about your first relationship
- 8 texting habits that quietly kill attraction
- 10 small habits of couples who last
Travel
- 8 things I wish I knew before my first solo trip
- 6 packing mistakes almost everyone makes
- 5 unexpected ways to find cheap flights
- 7 travel hacks that feel illegal but aren't
- 9 underrated travel tips I use on every trip
How to test your hooks
Once you have a hook that works, don't stop there. The fastest way to find more winners is to test variations of what's already winning.
- Change one word. "7 weird golf habits" and "7 unexpected golf habits" can perform very differently. Even one word matters.
- Change the number. Try 5, 7, and 10 versions of the same idea.
- Keep the hook, change the background. Every slide is an image with text, so the same hook on a different background is a new test.
- Post consistently. The more hooks you test, the faster you learn what your audience responds to.
FAQ
- What is a hook in a TikTok slideshow?
- The hook is the text on the first slide. It's what makes viewers stop scrolling and swipe through the rest of the slideshow.
- What makes a good TikTok slideshow hook?
- A good hook tells viewers exactly what they'll get, promises something valuable, and creates curiosity. For example, "7 weird golf habits that actually make you better."
- Do numbers in hooks work?
- Yes. Numbers tell viewers how much value they'll get and set expectations for the slides. Scratch AI's top-performing hooks all start with a number.
- Should I write hooks for beginners?
- Beginner hooks work well because they reach a large audience and get saved as reference material. "8 Essential Golf Terms To Know As A Beginner" earned a save rate of about 3%.
- How many hooks should I test?
- As many as you can. Test variations of your winning hooks, such as a different word, number, or background image, and double down on whatever performs.
Turn winning hooks into slideshows faster
Finding a winning hook is half the battle. The other half is posting enough variations to find the next one. Volume watches which hooks and formats are winning in your niche and turns them into slideshow campaigns that post to TikTok on a schedule, so you can spend your time testing instead of designing.



