Best TikTok Analytics Tools in 2026 (Free and Paid)

TikTok Studio for your own account, free. Volume for seeing which TikTok and Instagram posts in your niche beat their account's average, with an MCP for your AI agent, from $29.99 a month. Metricool for the best free plan with scheduling and analytics. Socialinsider or Rival IQ for competitor benchmarking. Exolyt for deep TikTok-only monitoring.

Prices are monthly, in US dollars, checked November 5, 2026.

The Volume Library shows the TikTok and Instagram posts that beat their own account's average views by 2.5 times or more, by niche, with the format, hook and script behind each, plus Meta ads brands keep running. Your AI agent (Claude, ChatGPT, Cursor, Claude Code or Codex) can search it over MCP, 1,000 searches a day.

The Library comes with Core ($29.99/month) and Pro ($69.99/month), which start with a 3-day free trial. On them, Intelligence watches 3 or 15 competitor accounts and ranks their new posts each week by how far each beat that account's average. Analytics covers your own posts (views, likes, comments, shares, engagement rate and top posts) and can connect RevenueCat to show trials and revenue next to your content.

Worth knowing: Volume has no free plan, and it isn't a full social media suite: no inbox, and scheduling is TikTok only. Its Library covers 19 niches from accounts in six English-speaking countries.

TikTok's built-in analytics shows your views, follower growth and trending videos, on desktop at tiktok.com/analytics and in the TikTok Studio app. You need at least one public video, and data can be downloaded on desktop.

Worth knowing: it covers your own account only, with no competitor benchmarking.

Metricool combines scheduling and analytics across TikTok, Instagram, YouTube and most other networks. Its free plan covers 1 brand, 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics, and includes its MCP server. Starter is $25/month ($20 billed annually) for up to 5 brands.

Worth knowing: its help center lists competitor analysis for Facebook, Instagram, Threads, Bluesky, Twitch, YouTube and X, not TikTok.

Socialinsider pulls data for every profile you add, yours and your competitors', across TikTok, Instagram, Facebook, LinkedIn, X and YouTube, with competitor benchmarking on every plan and an MCP connector. Adapt is $99/month ($83 billed annually) for up to 20 accounts, after a 14-day trial.

Sprout Social is an enterprise suite for publishing, inbox and reporting, with a TikTok profiles report. Essentials is $99/month per seat ($79 billed annually), with a 30-day trial. Listening and premium analytics are add-ons from Standard.

Worth knowing: Sprout's own guide says TikTok competitor research means reviewing competitor profiles on TikTok itself.

Iconosquare is analytics-first across Instagram, TikTok and six other networks, with a free plan (2 profiles, 1 month of history). Starter is $13/month ($10 billed annually) and includes its MCP integration; competitor tracking starts on Scale at $95/month.

Hootsuite covers scheduling, inbox, analytics and listening, with TikTok competitive benchmarking reports: 5 competitors on Standard ($99 per user a month, billed annually) and 20 on Professional. It runs MCP servers for its products.

Exolyt tracks TikTok accounts, hashtags, sounds and influencer campaigns for brands and agencies. The free plan covers 1 account, 1 hashtag and 1 sound with 7 days of history; Essentials is $400/month ($330 billed annually).

Virlo is a short-form research tool for TikTok, YouTube Shorts and Instagram Reels, with research agents, creator and competitor tracking, and an MCP server and data API. Starter is $49/month after a free trial.

Rival IQ is built around competitive benchmarking across six networks including TikTok, with alerts when competitors post high-performing content. Drive is $239/month for 10 tracked companies, after a 14-day trial, and its Head-to-Head reports are free.

We checked each tool's own pricing and feature pages on November 5, 2026: what it measures, whether it tracks competitors (and on TikTok specifically), whether it shows which posts beat an account's usual performance, the free plan, the cheapest paid plan, and whether an AI agent can use it. Many lists online quote out-of-date prices, so we only used the vendors' own pages. Volume is our product, and we've listed what it doesn't do.