Measured Updated dailyMarkdown copy
Weekday hobby as the real wealth
A viral sports and outdoors format on TikTok and Instagram
Frame doing your sport on a random weekday as the ultimate flex or an unexplained mystery.
3
accounts it worked for
11x
median, times their usual
#70
of 94 in sports and outdoors
Angle
Video, Skit
Why it works
The idea that everyone else is at work is something every hobbyist and their friends recognize, so it gets shared to group chats.
Hook formulaI don't want to be [luxury] rich, I want to be [hobby] on a Tuesday rich
How to make it
- 1Name the weekday and the hobby in the hook
- 2Show the hobby footage
- 3Add a wealth joke or a hyper-specific ritual
Examples
Best first, one per account. Each links to the original post.
- @jonathanwaynefreeman
172K followers, Instagram
“HOW CAN YOU SURF IN THE MIDDLE OF THE WEEK WHEN EVERYBODY'S AT WORK?”
41x their usual views, skit, board and snow
- @teoamenace
4K followers, TikTok
“2 more months till this is a random tuesday and you’re drunk by 9am”
11x their usual views, video, board and snow
- @johnathanbuckhouse
221K followers, Instagram
“I really don't care to be Lamborghini rich. I want to be snowboard on a Tuesday, rich.”
8.1x their usual likes, video, board and snow
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Get the MCPMore sports and outdoors formats
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17 accounts, median 9x their usual
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15 accounts, median 12x their usual
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11 accounts, median 8x their usual
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10 accounts, median 9x their usual
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14 accounts, median 4x their usual
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6 accounts, median 36x their usual
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9 accounts, median 9x their usual
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10 accounts, median 6x their usual
- Hard cut flips the mood on the beat
5 accounts, median 41x their usual
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5 accounts, median 36x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.