# Weekday hobby as the real wealth

A sports and outdoors format, measured November 8, 2026 by Volume. https://tryvolume.app/working/sports-and-outdoors/weekday-hobby-as-the-real-wealth

Frame doing your sport on a random weekday as the ultimate flex or an unexplained mystery. It worked for 3 accounts, with a median of 11x their usual reach. Type: Angle. Seen as: Video, Skit.

## Why it works

The idea that everyone else is at work is something every hobbyist and their friends recognize, so it gets shared to group chats.

## How to make it

1. Name the weekday and the hobby in the hook
2. Show the hobby footage
3. Add a wealth joke or a hyper-specific ritual

## Hook formula

I don't want to be [luxury] rich, I want to be [hobby] on a Tuesday rich

## Examples

- @jonathanwaynefreeman (172K followers, Instagram skit): 41x their usual views. Hook: “HOW CAN YOU SURF IN THE MIDDLE OF THE WEEK WHEN EVERYBODY'S AT WORK?” [Original post](https://www.instagram.com/p/DeuuQ8vyo5s/)
- @teoamenace (4K followers, TikTok video): 11x their usual views. Hook: “2 more months till this is a random tuesday and you’re drunk by 9am” [Original post](https://www.tiktok.com/@teoamenace/video/7695850314863267086)
- @johnathanbuckhouse (221K followers, Instagram video): 8.1x their usual likes. Hook: “I really don't care to be Lamborghini rich. I want to be snowboard on a Tuesday, rich.” [Original post](https://www.instagram.com/p/DexgerpS74C/)

More sports and outdoors formats: https://tryvolume.app/working/sports-and-outdoors.md

## Get the full library

The full library has every post, format and hook in sports and outdoors, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Sports and outdoors")` for every format, `search_library(shelf: "posts", niche: "Sports and outdoors")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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