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Measured Updated dailyMarkdown copy

Call out popular advice, then correct it

A viral sports and outdoors format on TikTok and Instagram

Open by quoting or flipping a common piece of advice, then explain what it misses or how it backfires.

10

accounts it worked for

6x

median, times their usual

#8

of 94 in sports and outdoors

Angle

Talking head, Slideshow

Why it works

Every viewer has heard the cliché, so the hook challenges something they believe. The fix then feels like new information.

Hook formulaEveryone says [common advice], but nobody tells you [missing piece]

How to make it

  1. 1Quote the advice in the first sentence
  2. 2Say what it leaves out or what goes wrong
  3. 3Show the physical fix or a three-word cue

Examples

Best first, one per account. Each links to the original post.

  • @masondomecq

    27K followers, TikTok

    “Golf: How to “drop” the hands in golf”

    17x their usual views, talking head, golf

  • @erikalarkingolf

    175K followers, Instagram

    “❌ Firing from the top = rushing”

    8.5x their usual views, talking head, golf

  • @grantleegolfcoach

    12K followers, TikTok

    “Your rotation is causing your slice!”

    7.9x their usual views, talking head, golf

  • @volleyball.university

    293K followers, TikTok

    “IF YOU'RE STILL SERVING UNDERHAND”

    6.5x their usual views, talking head, team sports

  • @hittersuniversity

    38K followers, Instagram

    “I'D RATHER WATCH YOUR 12-YEAR-OLD FAIL ON ONE KNEE... THAN SUCCEED IN A TRADITIONAL STANCE.”

    12x their usual likes, slideshow, team sports

  • @fit_4_football

    502K followers, TikTok

    “GRASSROOTS COACHES STOP WASTING TIME DURING TRAINING DOING DRILLS”

    5.5x their usual views, talking head, team sports

  • @thesouthern_outdoorsmen

    56K followers, Instagram

    “LOT OF PEOPLE THINK”

    4.0x their usual views, talking head, outdoors

  • @t3performancegolf

    18K followers, TikTok

    “FAULTS AND FIXES, WEEK 2 Chipping - Bunker Shots 101 -”

    2.7x their usual views, talking head, golf

  • @costatennisacademy

    64K followers, Instagram

    “PROBABLY ANNOYING BY THIS POINT”

    3.3x their usual views, talking head, racket sports

  • @auramove.nz

    92K followers, Instagram

    “The Catch”

    2.7x their usual views, talking head, cycling and endurance

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More sports and outdoors formats

What’s working in sports and outdoors this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.