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Measured Updated dailyMarkdown copy

Show the finished shot before teaching

A viral sports and outdoors format on TikTok and Instagram

Open with the successful result, such as a ball near the pin or a stripe off the tee, before explaining how.

17

accounts it worked for

9x

median, times their usual

#1

of 94 in sports and outdoors

Angle

Screen recording, Talking head, Voiceover

Why it works

Proof comes before the pitch, so viewers stay for the method.

Hook formula[Coveted result], here's how [few cues]

How to make it

  1. 1Open on the result or a close-up of the hard situation
  2. 2Cut to the explanation
  3. 3Return to the rep to confirm

Examples

Best first, one per account. Each links to the original post.

  • @tick.mitt

    10K followers, TikTok

    “I CAN'T BELIEVE THIS HAPPENED”

    54x their usual views, screen recording, outdoors

  • @pinkppp2000

    18K followers, TikTok

    “Stop Overswinging! Hit 250+ Yards Effortlessly”

    38x their usual views, talking head, golf

  • @swinguapp

    112K followers, Instagram

    “Hard pan.”

    25x their usual views, talking head, golf

  • @biancaling

    19K followers, TikTok

    “Sick of hitting low shots? Try this instead...”

    17x their usual views, talking head, golf

  • @acher.fisher

    44K followers, TikTok

    “for fishing in”

    8.9x their usual views, voiceover, outdoors

  • @cinsanityoutdoors

    5K followers, TikTok

    “YOU THINK A DOE BLOWS IT'S OVER”

    15x their usual views, talking head, outdoors

  • @katiieroams

    45K followers, Instagram

    “it's starting to get cold isn't it”

    9.7x their usual views, talking head, outdoors

  • @beyond_boundaries_sc

    60K followers, Instagram

    “How it finished! 6th repetition”

    11x their usual views, talking head, combat sports

  • @anthonystronglyenjoysjiujitsu

    13K followers, Instagram

    “HIGH LEVEL TURTLE ATTACK”

    8.8x their usual views, talking head, combat sports

  • @she.roams.wild

    37K followers, Instagram

    “let's build an outdoorsy gallery wall in my 400sqft studio”

    9.7x their usual views, video, outdoors

  • @sam.subhedar

    415K followers, Instagram

    “POV: YOU WANT A POWERFUL SMASH 💥”

    4.6x their usual views, talking head, racket sports

  • @wearehuntr

    114K followers, TikTok

    “I SHOT A BUCK”

    5.0x their usual views, talking head, outdoors

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More sports and outdoors formats

What’s working in sports and outdoors this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.