Measured Updated dailyMarkdown copy
Tell viewers who to send it to
A viral sports and outdoors format on TikTok and Instagram
Add an explicit on-screen or spoken prompt to send the video to a specific person, such as a partner or a certain type of friend.
4
accounts it worked for
15x
median, times their usual
#40
of 94 in sports and outdoors
Editing trick
Video, Voiceover, Talking head
Why it works
Naming the recipient turns the video into a DM share. It worked as an invitation, a friend roast or a 'send to her' compliment.
Hook formulaThis is your sign to [activity] with your favorite person / send this to your [friend type]
How to make it
- 1Frame the content around a friend or partner archetype
- 2Add 'send this to…' text on screen or in the voiceover
- 3Keep it light and relatable
Examples
Best first, one per account. Each links to the original post.
- @sydneysky_
124K followers, Instagram
“his + hers”
24x their usual views, voiceover, outdoors
- @bassproshops
1.6M followers, Instagram
“This is your sign to get coffee and walk around Bass Pro with your favorite person”
21x their usual views, video, outdoors
- @wheresjanice
21K followers, Instagram
“This is what I mean when I say "let's go to Japan"”
9.2x their usual views, video, outdoors
- @thejosephmiles
59K followers, TikTok
“Every good hunting group has at least one big boy in it.”
5.8x their usual views, talking head, outdoors
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Get the MCPMore sports and outdoors formats
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17 accounts, median 9x their usual
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15 accounts, median 12x their usual
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11 accounts, median 8x their usual
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10 accounts, median 9x their usual
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14 accounts, median 4x their usual
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6 accounts, median 36x their usual
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9 accounts, median 9x their usual
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10 accounts, median 6x their usual
- Hard cut flips the mood on the beat
5 accounts, median 41x their usual
- Loud raw sounds over a gear task
5 accounts, median 36x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.