# Tell viewers who to send it to

A sports and outdoors format, measured November 8, 2026 by Volume. https://tryvolume.app/working/sports-and-outdoors/tell-viewers-who-to-send-it-to

Add an explicit on-screen or spoken prompt to send the video to a specific person, such as a partner or a certain type of friend. It worked for 4 accounts, with a median of 15x their usual reach. Type: Editing trick. Seen as: Video, Voiceover, Talking head.

## Why it works

Naming the recipient turns the video into a DM share. It worked as an invitation, a friend roast or a 'send to her' compliment.

## How to make it

1. Frame the content around a friend or partner archetype
2. Add 'send this to…' text on screen or in the voiceover
3. Keep it light and relatable

## Hook formula

This is your sign to [activity] with your favorite person / send this to your [friend type]

## Examples

- @sydneysky_ (124K followers, Instagram voiceover): 24x their usual views. Hook: “his + hers” [Original post](https://www.instagram.com/p/DeH2mttP-WI/)
- @bassproshops (1.6M followers, Instagram video): 21x their usual views. Hook: “This is your sign to get coffee and walk around Bass Pro with your favorite person” [Original post](https://www.instagram.com/p/Dd4CAUKiRxf/)
- @wheresjanice (21K followers, Instagram video): 9.2x their usual views. Hook: “This is what I mean when I say "let's go to Japan"” [Original post](https://www.instagram.com/p/De1GtBETRCW/)
- @thejosephmiles (59K followers, TikTok talking head): 5.8x their usual views. Hook: “Every good hunting group has at least one big boy in it.” [Original post](https://www.tiktok.com/@thejosephmiles/video/7696165221261511949)

More sports and outdoors formats: https://tryvolume.app/working/sports-and-outdoors.md

## Get the full library

The full library has every post, format and hook in sports and outdoors, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Sports and outdoors")` for every format, `search_library(shelf: "posts", niche: "Sports and outdoors")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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