Measured Updated dailyMarkdown copy
Show the misses before the make
A viral sports and outdoors format on TikTok and Instagram
Keep the failed attempts in the edit so the final success pays off.
6
accounts it worked for
9x
median, times their usual
#24
of 94 in sports and outdoors
Angle
Voiceover, Talking head
Why it works
Many close misses build suspense and make the make feel earned. A strict count or a visible fumble adds proof that the skill is hard.
Hook formula[Number]/10 difficulty, watch until the last one
How to make it
- 1Film repeated attempts at one hard shot or drill
- 2Cut the misses together quickly
- 3Hold the successful rep until the end
Examples
Best first, one per account. Each links to the original post.
- @effordelite
576K followers, Instagram
“THIS FIXED MY PENALTIES”
32x their usual views, talking head, team sports
- @divisiononefitness
1M followers, TikTok
“1000/10 DIFFICULTY 💫🎯”
24x their usual views, voiceover, team sports
- @bobbywhyte
877K followers, Instagram
“"Three Taps and A Make"”
10x their usual likes, talking head, team sports
- @grindhousebasketball
281K followers, Instagram
“THOSE DRILLS DON'T MEAN NOTHING IF YOU DON'T HAVE THE CONFIDENCE TO DO THEM IN THE GAME🏀”
7.5x their usual views, talking head, team sports
- @connectiveclimbing
76K followers, TikTok
“5 climbers 1 boulder”
5.3x their usual views, talking head, board and snow
- @ryg.wav
172K followers, Instagram
“DAY 1 OF DOING A TRE FLIP EVERY DAY THIS OCTOBER!”
3.2x their usual likes, talking head, board and snow
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Get the MCPMore sports and outdoors formats
- Show the finished shot before teaching
17 accounts, median 9x their usual
- Silent red X then green check demo
15 accounts, median 12x their usual
- Film a real student failing, then fixed live
11 accounts, median 8x their usual
- Live stats overlaid on action footage
10 accounts, median 9x their usual
- Draw arrows and circles on technique footage
14 accounts, median 4x their usual
- Put a dollar figure in the hook
6 accounts, median 36x their usual
- Open on the failed rep before the fix
9 accounts, median 9x their usual
- Call out popular advice, then correct it
10 accounts, median 6x their usual
- Hard cut flips the mood on the beat
5 accounts, median 41x their usual
- Loud raw sounds over a gear task
5 accounts, median 36x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.