# Show the misses before the make

A sports and outdoors format, measured November 8, 2026 by Volume. https://tryvolume.app/working/sports-and-outdoors/show-the-misses-before-the-make

Keep the failed attempts in the edit so the final success pays off. It worked for 6 accounts, with a median of 9x their usual reach. Type: Angle. Seen as: Voiceover, Talking head.

## Why it works

Many close misses build suspense and make the make feel earned. A strict count or a visible fumble adds proof that the skill is hard.

## How to make it

1. Film repeated attempts at one hard shot or drill
2. Cut the misses together quickly
3. Hold the successful rep until the end

## Hook formula

[Number]/10 difficulty, watch until the last one

## Examples

- @effordelite (576K followers, Instagram talking head): 32x their usual views. Hook: “THIS FIXED MY PENALTIES” [Original post](https://www.instagram.com/p/Deey5ZNxZKs/)
- @divisiononefitness (1M followers, TikTok voiceover): 24x their usual views. Hook: “1000/10 DIFFICULTY 💫🎯” [Original post](https://www.tiktok.com/@divisiononefitness/video/7698963640887610637)
- @bobbywhyte (877K followers, Instagram talking head): 10x their usual likes. Hook: “"Three Taps and A Make"” [Original post](https://www.instagram.com/p/DeZQ2z_xWv4/)
- @grindhousebasketball (281K followers, Instagram talking head): 7.5x their usual views. Hook: “THOSE DRILLS DON'T MEAN NOTHING IF YOU DON'T HAVE THE CONFIDENCE TO DO THEM IN THE GAME🏀” [Original post](https://www.instagram.com/p/DfGgXX5Nqpe/)
- @connectiveclimbing (76K followers, TikTok talking head): 5.3x their usual views. Hook: “5 climbers 1 boulder” [Original post](https://www.tiktok.com/@connectiveclimbing/video/7690651198847782174)
- @ryg.wav (172K followers, Instagram talking head): 3.2x their usual likes. Hook: “DAY 1 OF DOING A TRE FLIP EVERY DAY THIS OCTOBER!” [Original post](https://www.instagram.com/p/Dd92LWSyFa3/)

More sports and outdoors formats: https://tryvolume.app/working/sports-and-outdoors.md

## Get the full library

The full library has every post, format and hook in sports and outdoors, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Sports and outdoors")` for every format, `search_library(shelf: "posts", niche: "Sports and outdoors")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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