Measured Updated dailyMarkdown copy
If-this-then-that rulebook in seconds
A viral sports and outdoors format on TikTok and Instagram
Compress a decision rule into 2-3 'if X, do Y' pairs, each backed by a quick live rep or a pointed-at gear zone.
6
accounts it worked for
4x
median, times their usual
#50
of 94 in sports and outdoors
Editing trick
Talking head
Why it works
The short, dense format invites loops to study each option. The conditions are concrete (ball height, contact point, weight placement).
Hook formulaIf your [situation] is [condition], [two-word action].
How to make it
- 1State the condition on screen
- 2Show one rep per scenario
- 3Point to or circle the key spot
- 4Keep the total under about 16 seconds
Examples
Best first, one per account. Each links to the original post.
- @anthonystronglyenjoysjiujitsu
13K followers, Instagram
“Top 3 options from hip bump sweet”
7.2x their usual likes, talking head, combat sports
- @rosierollz
156K followers, Instagram
“THIS trick WORKS EVEN ON PEOPLE WITH THE strongest”
3.8x their usual views, talking head, combat sports
- @thepickleballchir
30K followers, TikTok
“IF YOUR CONTACT POINT IS OUTSIDE OF YOUR BODY CUP IT”
5.6x their usual views, talking head, racket sports
- @tanner.pickleball
78K followers, TikTok
“HIT THIS 4TH:”
3.6x their usual views, talking head, racket sports
- @allthingspickleball
68K followers, Instagram
“Pickleball Cheat Code how to counter attack”
3.0x their usual views, talking head, racket sports
- @randy.pickleball
8K followers, TikTok
“Paddle Weight Setups”
3.1x their usual views, talking head, racket sports
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Get the MCPMore sports and outdoors formats
- Show the finished shot before teaching
17 accounts, median 9x their usual
- Silent red X then green check demo
15 accounts, median 12x their usual
- Film a real student failing, then fixed live
11 accounts, median 8x their usual
- Live stats overlaid on action footage
10 accounts, median 9x their usual
- Draw arrows and circles on technique footage
14 accounts, median 4x their usual
- Put a dollar figure in the hook
6 accounts, median 36x their usual
- Open on the failed rep before the fix
9 accounts, median 9x their usual
- Call out popular advice, then correct it
10 accounts, median 6x their usual
- Hard cut flips the mood on the beat
5 accounts, median 41x their usual
- Loud raw sounds over a gear task
5 accounts, median 36x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.