# If-this-then-that rulebook in seconds

A sports and outdoors format, measured November 8, 2026 by Volume. https://tryvolume.app/working/sports-and-outdoors/if-this-then-that-rulebook-in-seconds

Compress a decision rule into 2-3 'if X, do Y' pairs, each backed by a quick live rep or a pointed-at gear zone. It worked for 6 accounts, with a median of 4x their usual reach. Type: Editing trick. Seen as: Talking head.

## Why it works

The short, dense format invites loops to study each option. The conditions are concrete (ball height, contact point, weight placement).

## How to make it

1. State the condition on screen
2. Show one rep per scenario
3. Point to or circle the key spot
4. Keep the total under about 16 seconds

## Hook formula

If your [situation] is [condition], [two-word action].

## Examples

- @anthonystronglyenjoysjiujitsu (13K followers, Instagram talking head): 7.2x their usual likes. Hook: “Top 3 options from hip bump sweet” [Original post](https://www.instagram.com/p/Dd9fzTnTI2V/)
- @rosierollz (156K followers, Instagram talking head): 3.8x their usual views. Hook: “THIS trick WORKS EVEN ON PEOPLE WITH THE strongest” [Original post](https://www.instagram.com/p/DeFBLP7BsfY/)
- @thepickleballchir (30K followers, TikTok talking head): 5.6x their usual views. Hook: “IF YOUR CONTACT POINT IS OUTSIDE OF YOUR BODY CUP IT” [Original post](https://www.tiktok.com/@thepickleballchir/video/7693722733095537934)
- @tanner.pickleball (78K followers, TikTok talking head): 3.6x their usual views. Hook: “HIT THIS 4TH:” [Original post](https://www.tiktok.com/@tanner.pickleball/video/7695372347213106463)
- @allthingspickleball (68K followers, Instagram talking head): 3.0x their usual views. Hook: “Pickleball Cheat Code how to counter attack” [Original post](https://www.instagram.com/p/De9Vu3SsKwZ/)
- @randy.pickleball (8K followers, TikTok talking head): 3.1x their usual views. Hook: “Paddle Weight Setups” [Original post](https://www.tiktok.com/@randy.pickleball/video/7699607120202763534)

More sports and outdoors formats: https://tryvolume.app/working/sports-and-outdoors.md

## Get the full library

The full library has every post, format and hook in sports and outdoors, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Sports and outdoors")` for every format, `search_library(shelf: "posts", niche: "Sports and outdoors")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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