Measured Updated dailyMarkdown copy
Freeze the frame and draw on it
A viral sports and outdoors format on TikTok and Instagram
Pause on the exact decision or contact frame and sketch arrows, circles or ball paths to name the cue.
3
accounts it worked for
4x
median, times their usual
#93
of 94 in sports and outdoors
Editing trick
Talking head, Voiceover
Why it works
Pausing makes viewers look at the one thing that matters, so match footage becomes a film-study lesson.
Hook formulaWhen do you [decision]? Let me show you the frame.
How to make it
- 1Play the rep or point live
- 2Freeze at the key frame
- 3Draw the arrow, circle or ball path
- 4Name the cue, then show the corrected rep
Examples
Best first, one per account. Each links to the original post.
- @thepickleballchir
30K followers, TikTok
“FOREHAND DRIVE TECHNIQUE”
12x their usual views, talking head, racket sports
- @govindoncourt
3K followers, TikTok
“WHEN DO YOU COME IN?”
4.4x their usual views, voiceover, racket sports
- @joel_myers_tennis
126K followers, Instagram
“So I'm going to use this video of Alexander Zverev to try and convince you”
3.3x their usual views, voiceover, racket sports
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Get the MCPMore sports and outdoors formats
- Show the finished shot before teaching
17 accounts, median 9x their usual
- Silent red X then green check demo
15 accounts, median 12x their usual
- Film a real student failing, then fixed live
11 accounts, median 8x their usual
- Live stats overlaid on action footage
10 accounts, median 9x their usual
- Draw arrows and circles on technique footage
14 accounts, median 4x their usual
- Put a dollar figure in the hook
6 accounts, median 36x their usual
- Open on the failed rep before the fix
9 accounts, median 9x their usual
- Call out popular advice, then correct it
10 accounts, median 6x their usual
- Hard cut flips the mood on the beat
5 accounts, median 41x their usual
- Loud raw sounds over a gear task
5 accounts, median 36x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.