# Freeze the frame and draw on it

A sports and outdoors format, measured November 8, 2026 by Volume. https://tryvolume.app/working/sports-and-outdoors/freeze-the-frame-and-draw-on-it

Pause on the exact decision or contact frame and sketch arrows, circles or ball paths to name the cue. It worked for 3 accounts, with a median of 4x their usual reach. Type: Editing trick. Seen as: Talking head, Voiceover.

## Why it works

Pausing makes viewers look at the one thing that matters, so match footage becomes a film-study lesson.

## How to make it

1. Play the rep or point live
2. Freeze at the key frame
3. Draw the arrow, circle or ball path
4. Name the cue, then show the corrected rep

## Hook formula

When do you [decision]? Let me show you the frame.

## Examples

- @thepickleballchir (30K followers, TikTok talking head): 12x their usual views. Hook: “FOREHAND DRIVE TECHNIQUE” [Original post](https://www.tiktok.com/@thepickleballchir/video/7696694138661522701)
- @govindoncourt (3K followers, TikTok voiceover): 4.4x their usual views. Hook: “WHEN DO YOU COME IN?” [Original post](https://www.tiktok.com/@govindoncourt/video/7696271842620935455)
- @joel_myers_tennis (126K followers, Instagram voiceover): 3.3x their usual views. Hook: “So I'm going to use this video of Alexander Zverev to try and convince you” [Original post](https://www.instagram.com/p/Deu5eXDvIXQ/)

More sports and outdoors formats: https://tryvolume.app/working/sports-and-outdoors.md

## Get the full library

The full library has every post, format and hook in sports and outdoors, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Sports and outdoors")` for every format, `search_library(shelf: "posts", niche: "Sports and outdoors")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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