Measured Updated dailyMarkdown copy
Call out the habit everyone still does
A viral sports and outdoors format on TikTok and Instagram
Open by saying a very common practice or beginner crutch is wrong or wasteful, then give the fix.
3
accounts it worked for
6x
median, times their usual
#86
of 94 in sports and outdoors
Angle
Talking head, Slideshow
Why it works
It challenges what viewers already do, which creates a bit of insecurity and debate. The post then promises a quick fix.
Hook formulaIf you're still [habit], that's a problem
How to make it
- 1Name the common habit in the hook
- 2Show why it fails in a real situation
- 3Demonstrate the better way
Examples
Best first, one per account. Each links to the original post.
- @volleyball.university
293K followers, TikTok
“IF YOU'RE STILL SERVING UNDERHAND”
6.5x their usual views, talking head, team sports
- @hittersuniversity
38K followers, Instagram
“I'D RATHER WATCH YOUR 12-YEAR-OLD FAIL ON ONE KNEE... THAN SUCCEED IN A TRADITIONAL STANCE.”
12x their usual likes, slideshow, team sports
- @fit_4_football
502K followers, TikTok
“GRASSROOTS COACHES STOP WASTING TIME DURING TRAINING DOING DRILLS”
5.5x their usual views, talking head, team sports
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Get the MCPMore sports and outdoors formats
- Show the finished shot before teaching
17 accounts, median 9x their usual
- Silent red X then green check demo
15 accounts, median 12x their usual
- Film a real student failing, then fixed live
11 accounts, median 8x their usual
- Live stats overlaid on action footage
10 accounts, median 9x their usual
- Draw arrows and circles on technique footage
14 accounts, median 4x their usual
- Put a dollar figure in the hook
6 accounts, median 36x their usual
- Open on the failed rep before the fix
9 accounts, median 9x their usual
- Call out popular advice, then correct it
10 accounts, median 6x their usual
- Hard cut flips the mood on the beat
5 accounts, median 41x their usual
- Loud raw sounds over a gear task
5 accounts, median 36x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.