# Call out the habit everyone still does

A sports and outdoors format, measured November 8, 2026 by Volume. https://tryvolume.app/working/sports-and-outdoors/call-out-the-habit-everyone-still-does

Open by saying a very common practice or beginner crutch is wrong or wasteful, then give the fix. It worked for 3 accounts, with a median of 6x their usual reach. Type: Angle. Seen as: Talking head, Slideshow.

## Why it works

It challenges what viewers already do, which creates a bit of insecurity and debate. The post then promises a quick fix.

## How to make it

1. Name the common habit in the hook
2. Show why it fails in a real situation
3. Demonstrate the better way

## Hook formula

If you're still [habit], that's a problem

## Examples

- @volleyball.university (293K followers, TikTok talking head): 6.5x their usual views. Hook: “IF YOU'RE STILL SERVING UNDERHAND” [Original post](https://www.tiktok.com/@volleyball.university/video/7698217063743098126)
- @hittersuniversity (38K followers, Instagram slideshow): 12x their usual likes. Hook: “I'D RATHER WATCH YOUR 12-YEAR-OLD FAIL ON ONE KNEE... THAN SUCCEED IN A TRADITIONAL STANCE.” [Original post](https://www.instagram.com/p/De71r2HFf8C/)
- @fit_4_football (502K followers, TikTok talking head): 5.5x their usual views. Hook: “GRASSROOTS COACHES STOP WASTING TIME DURING TRAINING DOING DRILLS” [Original post](https://www.tiktok.com/@fit_4_football/video/7699102452808797462)

More sports and outdoors formats: https://tryvolume.app/working/sports-and-outdoors.md

## Get the full library

The full library has every post, format and hook in sports and outdoors, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Sports and outdoors")` for every format, `search_library(shelf: "posts", niche: "Sports and outdoors")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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