Measured Updated dailyMarkdown copy
Local picks list the whole town shares
A viral home and real estate format on TikTok and Instagram
Package a short ranked or stop-by-stop list of local places so every resident, not just buyers, shares it.
3
accounts it worked for
3x
median, times their usual
#64
of 65 in home and real estate
Angle
Green screen, Video, Voiceover
Why it works
Local pride and utility reach far beyond active homebuyers. Alumni, parents and friends share rankings and itineraries.
Hook formulaTop [number] [local things] in [city]
How to make it
- 1Pick a local theme like schools, dates or a town's claim to fame
- 2Show 3-5 specific stops or entries with proof or pins
- 3Name the city in the hook
Examples
Best first, one per account. Each links to the original post.
- @alnazirblackman
37K followers, Instagram
“Top 3 High Schools in Newark”
5.7x their usual views, green screen, real estate
- @sarahsayala
35K followers, Instagram
“best friend dates in Riverside, California”
3.3x their usual views, video, real estate
- @wisconsincheeseplease
42K followers, Instagram
“THE "SALEM" OF THE MIDWEST 📍 Whitewater, WI”
3.1x their usual views, voiceover, real estate
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Whole project squeezed into one start-to-finish video
6 accounts, median 53x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.