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Measured Updated dailyMarkdown copy

One-line spouse or chore joke over build clips

A viral home and real estate format on TikTok and Instagram

Put one relatable relationship or chore joke in text over footage of a big DIY project.

9

accounts it worked for

16x

median, times their usual

#5

of 65 in home and real estate

Angle

Video, Talking head

Why it works

The joke broadens the audience beyond DIYers, so non-builders share it. The ongoing project footage still rewards people who stay for the transformation.

Hook formulaThe type of tasks I do instead of [hated chore] / [Partner] after [assuring me X]

How to make it

  1. 1Write a single husband, spouse or 'instead of folding laundry' line
  2. 2Keep it on screen over fast clips of the work
  3. 3Let the finished build land as the punchline

Examples

Best first, one per account. Each links to the original post.

  • @swayandsarahbuild

    83K followers, TikTok

    “"You could be a little nicer to your husband." My husband after assuring me 100 times that our new stove would fit... 🙄”

    201x their usual views, talking head, diy and renovation

  • @kleankrish

    145K followers, Instagram

    “when i'm home alone:”

    53x their usual views, video, cleaning and organizing

  • @cleanwithkat_

    138K followers, Instagram

    “this and no one telling me to do it 💖💃🏻🎀🙌🏼💋”

    18x their usual views, video, cleaning and organizing

  • @mom.lets.play

    18K followers, Instagram

    “Other moms: making boo baskets, thanksgiving baskets, and christmas baskets.”

    53x their usual likes, talking head, cleaning and organizing

  • @christinalujan7

    24K followers, TikTok

    “The type of tasks I do instead of folding the laundry”

    16x their usual views, video, diy and renovation

  • @the.jessica.g

    16K followers, TikTok

    “I can clean the whole house when my husband's not home... but the second he's home? Suddenly I'm mad about everything I clean 🫠”

    13x their usual views, video, cleaning and organizing

  • @creatively.crisp

    297K followers, TikTok

    “Him: please tell me you're not about to start another project”

    6.6x their usual views, video, diy and renovation

  • @jayceebrammer

    65K followers, TikTok

    “my husband never knows what he’s coming home to but it’s not dinner bc I’m busy”

    7.4x their usual views, video, diy and renovation

  • @homebythewaters

    7K followers, TikTok

    “Sorry I didn’t text you back, I was painting my trim with a paint pen”

    6.6x their usual views, video, diy and renovation

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More home and real estate formats

What’s working in home and real estate this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.