# Local picks list the whole town shares

A home and real estate format, measured November 8, 2026 by Volume. https://tryvolume.app/working/home-and-real-estate/local-picks-list-the-whole-town-shares

Package a short ranked or stop-by-stop list of local places so every resident, not just buyers, shares it. It worked for 3 accounts, with a median of 3x their usual reach. Type: Angle. Seen as: Green screen, Video, Voiceover.

## Why it works

Local pride and utility reach far beyond active homebuyers. Alumni, parents and friends share rankings and itineraries.

## How to make it

1. Pick a local theme like schools, dates or a town's claim to fame
2. Show 3-5 specific stops or entries with proof or pins
3. Name the city in the hook

## Hook formula

Top [number] [local things] in [city]

## Examples

- @alnazirblackman (37K followers, Instagram green screen): 5.7x their usual views. Hook: “Top 3 High Schools in Newark” [Original post](https://www.instagram.com/p/DeZl2P2RFT3/)
- @sarahsayala (35K followers, Instagram video): 3.3x their usual views. Hook: “best friend dates in Riverside, California” [Original post](https://www.instagram.com/p/DeYcn1qReUc/)
- @wisconsincheeseplease (42K followers, Instagram voiceover): 3.1x their usual views. Hook: “THE "SALEM" OF THE MIDWEST 📍 Whitewater, WI” [Original post](https://www.instagram.com/p/DePqWhajtpc/)

More home and real estate formats: https://tryvolume.app/working/home-and-real-estate.md

## Get the full library

The full library has every post, format and hook in home and real estate, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Home and real estate")` for every format, `search_library(shelf: "posts", niche: "Home and real estate")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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