Measured Updated dailyMarkdown copy
Whole project squeezed into one start-to-finish video
A viral home and real estate format on TikTok and Instagram
Package weeks or months of project updates into a single standalone video that tells the full story.
6
accounts it worked for
53x
median, times their usual
#6
of 65 in home and real estate
Editing trick
Talking head, Voiceover, Video
Why it works
Part-by-part updates only suit existing followers, while a complete arc works for strangers and gets binge watch time. Several posts beat their own 'Part 1' updates by many times.
Hook formula[Room] renovation: start to finish (and what it cost)
How to make it
- 1Start with a premise or the final result
- 2Fast-cut through each stage of the project
- 3Add a running tally, such as cost or escalating scope, to carry the story
- 4Finish on the reveal
Examples
Best first, one per account. Each links to the original post.
- @mrxox59404
40K followers, TikTok
“Renter friendly removals part 8”
593x their usual views, talking head, diy and renovation
- @klkbuilds
226K followers, TikTok
“Closet To Bathroom Cost Breakdown”
201x their usual views, voiceover, diy and renovation
- @feralcathomereno
40K followers, TikTok
“Building hidden trash can storage before my HOA fines me”
53x their usual views, video, diy and renovation
- @mrsashleyfrench
268K followers, TikTok
“POV: you volunteer to make 4 carnival games for your kid's school festival”
16x their usual views, voiceover, diy and renovation
- @alexander_miller123
25K followers, TikTok
“HOW TO WIRE A SWITCH TO A LIGHT THIS COULD SAVE YOUR LIFE”
21x their usual views, voiceover, diy and renovation
- @un_flipping
35K followers, TikTok
“Unflipping our 1966 brick”
9.0x their usual views, voiceover, diy and renovation
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
- Quote the doubter, answer with the room
6 accounts, median 22x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.