Measured Updated dailyMarkdown copy
Itemised price list or exact total spent
A viral home and real estate format on TikTok and Instagram
Anchor a home project with a precise cost, either a total on slide one or an itemised list in the caption.
3
accounts it worked for
11x
median, times their usual
#50
of 65 in home and real estate
Angle
Voiceover, Slideshow, Video
Why it works
Exact figures make the project feel real and copyable, which drives saves.
Hook formulaThis is what spending [exact amount] on [project] looks like
How to make it
- 1Lead with the exact amount
- 2Show the before-to-after build
- 3Put the itemised shopping list in the caption
Examples
Best first, one per account. Each links to the original post.
- @lauracleanaholic
715K followers, Instagram
“DIY hallway transformation on a budget✨”
18x their usual views, voiceover, cleaning and organizing
- @jillian.lehnen
4K followers, TikTok
“DIY Siding Replacement Cost Breakdown”
11x their usual views, video, diy and renovation
- @sharnshouse
130K followers, Instagram
“This is what spending £143,000 on a home renovation just so you can escape suburbia looks like...”
6.9x their usual likes, slideshow, cleaning and organizing
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Whole project squeezed into one start-to-finish video
6 accounts, median 53x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.