# Itemised price list or exact total spent

A home and real estate format, measured November 8, 2026 by Volume. https://tryvolume.app/working/home-and-real-estate/itemised-price-list-or-exact-total-spent

Anchor a home project with a precise cost, either a total on slide one or an itemised list in the caption. It worked for 3 accounts, with a median of 11x their usual reach. Type: Angle. Seen as: Voiceover, Slideshow, Video.

## Why it works

Exact figures make the project feel real and copyable, which drives saves.

## How to make it

1. Lead with the exact amount
2. Show the before-to-after build
3. Put the itemised shopping list in the caption

## Hook formula

This is what spending [exact amount] on [project] looks like

## Examples

- @lauracleanaholic (715K followers, Instagram voiceover): 18x their usual views. Hook: “DIY hallway transformation on a budget✨” [Original post](https://www.instagram.com/p/DeZlYotMkwK/)
- @jillian.lehnen (4K followers, TikTok video): 11x their usual views. Hook: “DIY Siding Replacement Cost Breakdown” [Original post](https://www.tiktok.com/@jillian.lehnen/video/7703236374375238925)
- @sharnshouse (130K followers, Instagram slideshow): 6.9x their usual likes. Hook: “This is what spending £143,000 on a home renovation just so you can escape suburbia looks like...” [Original post](https://www.instagram.com/p/DfFgwmbiChc/)

More home and real estate formats: https://tryvolume.app/working/home-and-real-estate.md

## Get the full library

The full library has every post, format and hook in home and real estate, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Home and real estate")` for every format, `search_library(shelf: "posts", niche: "Home and real estate")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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