Measured Updated dailyMarkdown copy
Exact price and city on frame one
A viral home and real estate format on TikTok and Instagram
Open a home tour with the exact price and the city printed over the exterior shot, then cut straight into the rooms.
3
accounts it worked for
11x
median, times their usual
#49
of 65 in home and real estate
Editing trick
Video, Screen recording
Why it works
The price-plus-place question ('what does $1.7M get you here?') gives viewers a number to judge before they've seen the house. Posts with generic or unpriced captions of the same houses did worse.
Hook formulaWhat $[price] gets you in [city, state]
How to make it
- 1Put the exact price and city on the first exterior shot
- 2Say the same price and city in your first sentence
- 3Cut quickly through the rooms to answer the question
Examples
Best first, one per account. Each links to the original post.
- @autumn.firmage
22K followers, TikTok
“what $1.7m gets you in 📍American Fork, UT”
19x their usual views, video, real estate
- @dealwithdom
18K followers, TikTok
“POV: I found your dream home”
13x their usual views, screen recording, real estate
- @txrealtorafay
28K followers, TikTok
“Price : $199,990 $7,000 Downpayment 40 mins to Houston, TX 🇺🇸 $1,550 Monthly Payments”
9.3x their usual views, screen recording, real estate
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13 accounts, median 13x their usual
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10 accounts, median 16x their usual
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6 accounts, median 53x their usual
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9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
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5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.