# Exact price and city on frame one

A home and real estate format, measured November 8, 2026 by Volume. https://tryvolume.app/working/home-and-real-estate/exact-price-and-city-on-frame-one

Open a home tour with the exact price and the city printed over the exterior shot, then cut straight into the rooms. It worked for 3 accounts, with a median of 11x their usual reach. Type: Editing trick. Seen as: Video, Screen recording.

## Why it works

The price-plus-place question ('what does $1.7M get you here?') gives viewers a number to judge before they've seen the house. Posts with generic or unpriced captions of the same houses did worse.

## How to make it

1. Put the exact price and city on the first exterior shot
2. Say the same price and city in your first sentence
3. Cut quickly through the rooms to answer the question

## Hook formula

What $[price] gets you in [city, state]

## Examples

- @autumn.firmage (22K followers, TikTok video): 19x their usual views. Hook: “what $1.7m gets you in 📍American Fork, UT” [Original post](https://www.tiktok.com/@autumn.firmage/video/7696209371155516685)
- @dealwithdom (18K followers, TikTok screen recording): 13x their usual views. Hook: “POV: I found your dream home” [Original post](https://www.tiktok.com/@dealwithdom/video/7694405796892822797)
- @txrealtorafay (28K followers, TikTok screen recording): 9.3x their usual views. Hook: “Price : $199,990 $7,000 Downpayment 40 mins to Houston, TX 🇺🇸 $1,550 Monthly Payments” [Original post](https://www.tiktok.com/@txrealtorafay/video/7702931859172363533)

More home and real estate formats: https://tryvolume.app/working/home-and-real-estate.md

## Get the full library

The full library has every post, format and hook in home and real estate, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Home and real estate")` for every format, `search_library(shelf: "posts", niche: "Home and real estate")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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