Measured Updated dailyMarkdown copy
Comment a keyword to get the list
A viral home and real estate format on TikTok and Instagram
End by asking viewers to comment a single word to receive the materials, graphics or a personalised pick.
4
accounts it worked for
10x
median, times their usual
#39
of 65 in home and real estate
Editing trick
Talking head, Video, Voiceover
Why it works
The comment trigger boosts engagement and makes the value feel exclusive.
Hook formulaComment [KEYWORD] and I'll send you [list/graphics/recommendation].
How to make it
- 1Show the useful result or graphics
- 2Say the keyword on screen
- 3Deliver the list through automation or replies
Examples
Best first, one per account. Each links to the original post.
- @itsmeghankay
251K followers, Instagram
“What my family requests every Christmas morning for the last 10 years”
44x their usual views, video, cleaning and organizing
- @rootgrowings
907K followers, Instagram
“this plant catches Gnats it's called a Butterwort”
15x their usual views, voiceover, gardening
- @growing.in.the.garden
298K followers, Instagram
“DON'T SKIP THE SHADY SPOTS. HERE'S WHAT YOU CAN GROW”
5.8x their usual views, talking head, gardening
- @viewfromthepottingbench
797K followers, Instagram
“This is the secret to...”
2.8x their usual views, talking head, gardening
Your post here and want it removed? Email [email protected].
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Get the MCPMore home and real estate formats
- Naysayer quote over the 'before', proven wrong
19 accounts, median 12x their usual
- Finished result flashed before the process starts
19 accounts, median 8x their usual
- Same-angle before/after cut on the beat
13 accounts, median 13x their usual
- Seasonal do-this-or-regret-it warning
10 accounts, median 16x their usual
- One-line spouse or chore joke over build clips
9 accounts, median 16x their usual
- Whole project squeezed into one start-to-finish video
6 accounts, median 53x their usual
- Exact rent pinned over uncut unit tour
9 accounts, median 11x their usual
- Stack many quick hacks into one montage
7 accounts, median 21x their usual
- Numbered clean list with time or frequency cap
5 accounts, median 50x their usual
- Age and life stage in the hook
6 accounts, median 23x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.