# Comment a keyword to get the list

A home and real estate format, measured November 8, 2026 by Volume. https://tryvolume.app/working/home-and-real-estate/comment-a-keyword-to-get-the-list

End by asking viewers to comment a single word to receive the materials, graphics or a personalised pick. It worked for 4 accounts, with a median of 10x their usual reach. Type: Editing trick. Seen as: Talking head, Video, Voiceover.

## Why it works

The comment trigger boosts engagement and makes the value feel exclusive.

## How to make it

1. Show the useful result or graphics
2. Say the keyword on screen
3. Deliver the list through automation or replies

## Hook formula

Comment [KEYWORD] and I'll send you [list/graphics/recommendation].

## Examples

- @itsmeghankay (251K followers, Instagram video): 44x their usual views. Hook: “What my family requests every Christmas morning for the last 10 years” [Original post](https://www.instagram.com/p/DfPorFhRNhR/)
- @rootgrowings (907K followers, Instagram voiceover): 15x their usual views. Hook: “this plant catches Gnats it's called a Butterwort” [Original post](https://www.instagram.com/p/DdzMmq0K20U/)
- @growing.in.the.garden (298K followers, Instagram talking head): 5.8x their usual views. Hook: “DON'T SKIP THE SHADY SPOTS. HERE'S WHAT YOU CAN GROW” [Original post](https://www.instagram.com/p/DeJ5WsFCa2b/)
- @viewfromthepottingbench (797K followers, Instagram talking head): 2.8x their usual views. Hook: “This is the secret to...” [Original post](https://www.instagram.com/p/DeyM_2kA6KF/)

More home and real estate formats: https://tryvolume.app/working/home-and-real-estate.md

## Get the full library

The full library has every post, format and hook in home and real estate, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Home and real estate")` for every format, `search_library(shelf: "posts", niche: "Home and real estate")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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