Measured Updated dailyMarkdown copy
Other people begged for this recipe
A viral food and nutrition format on TikTok and Instagram
Open by saying people keep asking for this dish (coworkers, DMs, guests, a partner) before showing it.
4
accounts it worked for
31x
median, times their usual
#31
of 103 in food and nutrition
Angle
Voiceover, Talking head, Video
Why it works
Outside demand works as social proof before the viewer has seen the food. Four accounts used it as the first line.
Hook formulaEverybody asked me for this [dish] when I [context]
How to make it
- 1State who asked for it and how often
- 2Say the exact compliment or request
- 3Show the dish or fast assembly
- 4Put the recipe in the caption
Examples
Best first, one per account. Each links to the original post.
- @sofiaairey
28K followers, TikTok
“the best spoonable salad”
51x their usual views, voiceover, healthy eating
- @larenplz
22K followers, TikTok
“Reply to user0393837474's comment Can you make a video with energy balls recipe please”
51x their usual views, talking head, healthy eating
- @leslie_stokes_
587K followers, Instagram
“Lazy Chicken Pot Pie”
11x their usual views, voiceover, healthy eating
- @hazaleajone
240K followers, TikTok
“Him: “Can you make those Fit Honey Lime Chicken Bowls again?” Me:✨👩🏻🍳🍚💗”
6.9x their usual views, video, healthy eating
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Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Alternate food photos with screenshot recipe cards
10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.