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Measured Updated dailyMarkdown copy

One sentence: 'Did you know if you...'

A viral food and nutrition format on TikTok and Instagram

Tell the whole recipe as one run-on 'if you do A, B and C, you'll get [iconic food]' sentence, so the result is the last thing you see.

11

accounts it worked for

17x

median, times their usual

#5

of 103 in food and nutrition

Editing trick

Talking head, Voiceover, Video

Why it works

The unfinished sentence keeps people watching to find out what the food is. The surprising shortcut also invites comments and corrections.

Hook formulaDid you know that if you [step 1], [step 2] and [step 3], you'll get [iconic food]?

How to make it

  1. 1Start with 'Did you know that if you...' on screen and in voiceover
  2. 2Name each step as one short action while it happens
  3. 3Reveal the finished food only at the end of the sentence

Examples

Best first, one per account. Each links to the original post.

  • @ryanbrooks__

    8K followers, TikTok

    “Did you know that if you mix”

    690x their usual views, talking head, baking

  • @marlon.cade.healt

    194K followers, TikTok

    “HOW OLD WERE YOU WHEN YOU FOUND OUT THAT IF YOU GRATE 2 APPLES INTO A BOWL”

    70x their usual views, talking head, healthy eating

  • @homekitchen150

    4K followers, TikTok

    “Not even in a hundred years would you guess that if you put”

    69x their usual views, voiceover, baking

  • @brizzybriz

    8K followers, TikTok

    “did”

    62x their usual views, voiceover, easy recipes

  • @justa.little.bite

    6K followers, TikTok

    “DID YOU KNOW”

    20x their usual views, voiceover, baking

  • @hunt4shredz

    1.6M followers, Instagram

    “IF”

    6.1x their usual views, talking head, healthy eating

  • @grannyruthsredflags

    19K followers, TikTok

    “DID YOU KNOW”

    13x their usual views, voiceover, healthy eating

  • @amybakesbread

    923K followers, Instagram

    “Did you know you can”

    5.5x their usual views, voiceover, baking

  • @alexawhatsfordinner

    396K followers, Instagram

    “Did you know if you take some wavy potato chips”

    5.4x their usual views, voiceover, restaurants and food reviews

  • @trackingforgains

    61K followers, TikTok

    “If you take 3 lbs of beef, salt, pepper, and garlic”

    3.9x their usual views, talking head, healthy eating

  • @typefoodie

    198K followers, Instagram

    “if you brown your butter”

    4.6x their usual views, video, baking

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More food and nutrition formats

What’s working in food and nutrition this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.