# Other people begged for this recipe

A food and nutrition format, measured November 8, 2026 by Volume. https://tryvolume.app/working/food-and-nutrition/other-people-begged-for-this-recipe

Open by saying people keep asking for this dish (coworkers, DMs, guests, a partner) before showing it. It worked for 4 accounts, with a median of 31x their usual reach. Type: Angle. Seen as: Voiceover, Talking head, Video.

## Why it works

Outside demand works as social proof before the viewer has seen the food. Four accounts used it as the first line.

## How to make it

1. State who asked for it and how often
2. Say the exact compliment or request
3. Show the dish or fast assembly
4. Put the recipe in the caption

## Hook formula

Everybody asked me for this [dish] when I [context]

## Examples

- @sofiaairey (28K followers, TikTok voiceover): 51x their usual views. Hook: “the best spoonable salad” [Original post](https://www.tiktok.com/@sofiaairey/video/7701323595846339854)
- @larenplz (22K followers, TikTok talking head): 51x their usual views. Hook: “Reply to user0393837474's comment Can you make a video with energy balls recipe please” [Original post](https://www.tiktok.com/@larenplz/video/7705260546077084958)
- @leslie_stokes_ (587K followers, Instagram voiceover): 11x their usual views. Hook: “Lazy Chicken Pot Pie” [Original post](https://www.instagram.com/p/DfAzG_ey_-x/)
- @hazaleajone (240K followers, TikTok video): 6.9x their usual views. Hook: “Him: “Can you make those Fit Honey Lime Chicken Bowls again?” Me:✨👩🏻‍🍳🍚💗” [Original post](https://www.tiktok.com/@hazaleajone/video/7689941496979606798)

More food and nutrition formats: https://tryvolume.app/working/food-and-nutrition.md

## Get the full library

The full library has every post, format and hook in food and nutrition, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Food and nutrition")` for every format, `search_library(shelf: "posts", niche: "Food and nutrition")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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