Measured Updated dailyMarkdown copy
Alternate food photos with screenshot recipe cards
A viral food and nutrition format on TikTok and Instagram
In a slideshow, follow each hero food photo with a clean card carrying the ingredients or recipe.
10
accounts it worked for
17x
median, times their usual
#7
of 103 in food and nutrition
Editing trick
Slideshow
Why it works
The photo draws the swipe and the card makes the slide worth saving, so viewers don't need the caption.
Hook formula[Number] easy [store/weeknight] dinners for your lazy ass.
How to make it
- 1Put a glossy food photo on slide 1
- 2Follow each photo with a one-page recipe or ingredient card
- 3Add extras like macros, product packaging, or ingredients on the hero image
- 4Open with a blunt hook about weeknight dinners
Examples
Best first, one per account. Each links to the original post.
- @lazymealprep8
536K followers, TikTok
“My go to meal preps I make on REPEAT 😮💨 (With recipes)”
44x their usual views, slideshow, healthy eating
- @success.fitness
1.4M followers, TikTok
“a week of easy trader joe's dinners for your lazy ass”
48x their usual views, slideshow, easy recipes
- @protein.daily4
27K followers, TikTok
“HIGH-PROTEIN COMFORT FOOD (easy to make!)”
86x their usual views, slideshow, healthy eating
- @santocrivera
123K followers, TikTok
“Charlie Cooks Blackberry Jalapeño Cream Cheese Pour-Over”
68x their usual views, slideshow, easy recipes
- @forktheory0
7K followers, TikTok
“5 weeknight dinners for your lazy ass”
40x their usual views, slideshow, easy recipes
- @dietitiancass
134K followers, Instagram
“HOT GIRLS EAT!!!!! HERE'S WHAT I'VE BEEN EATING AT HOME LATELY AS A DIETITIAN WHO PRIORITIZES WHOLE...”
17x their usual likes, slideshow, healthy eating
- @eatinghealthytoday
345K followers, TikTok
“A WEEK OF HEALTHY LUNCHES MEAL PREP EDITION”
8.4x their usual views, slideshow, healthy eating
- @liacooks_idk
13K followers, TikTok
“Dinner ideas he’ll beg you to make again 🤤❤️”
9.0x their usual views, slideshow, easy recipes
- @alyssa_therecipecritic
392K followers, Instagram
“10 SOUPS FOR PEOPLE WHO THINK SOUP IS NOT DINNER”
5.7x their usual likes, slideshow, easy recipes
- @fitgirlmer
150K followers, TikTok
“a week of easy trader joe's dinners for your lazy ass”
5.0x their usual views, slideshow, healthy eating
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Get the MCPMore food and nutrition formats
- Show the finished bite before any prep
51 accounts, median 14x their usual
- Flash the finished drink before the build
14 accounts, median 18x their usual
- Withhold the dish name until the end
11 accounts, median 26x their usual
- Exact calories and protein on screen in second one
11 accounts, median 20x their usual
- One sentence: 'Did you know if you...'
11 accounts, median 17x their usual
- Bundle past single recipes into one roundup
12 accounts, median 13x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
- Open on a tactile texture pull
11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
- Odd household item doing the baking job
9 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.