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Comment a keyword to get the recipe

A viral food and nutrition format on TikTok and Instagram

Run a very fast, measurement-free recipe video and gate the written recipe behind a comment keyword.

9

accounts it worked for

4x

median, times their usual

#27

of 103 in food and nutrition

Editing trick

Video, Slideshow

Why it works

The comment prompt drives comments and rewatches, which the algorithm rewards.

Hook formulaComment [WORD] and I'll send you the recipe.

How to make it

  1. 1Keep the video fast with few or no measurements
  2. 2Add 'Comment [WORD] for the recipe'
  3. 3Send the recipe by DM or a pinned comment

Examples

Best first, one per account. Each links to the original post.

  • @ginairasanabria

    4K followers, TikTok

    “brown sugar vanilla iced latte”

    159x their usual views, video, drinks and coffee

  • @sipsbyeric

    237K followers, TikTok

    “1 Oz Black Vodka”

    45x their usual views, video, drinks and coffee

  • @foodiefromvt

    358K followers, Instagram

    “it’S October, don’t let anyone tell you soup isn’t a full meal. Here’s what I’m making IMMEDIATELY...”

    23x their usual likes, slideshow, healthy eating

  • @crazyforcrust

    206K followers, Instagram

    “If you think you can bribe me with French hot chocolate, you’re absolutely correct”

    18x their usual views, video, drinks and coffee

  • @cookingkatielady

    337K followers, Instagram

    “the ONLY recipe I want to make on game day 🏈”

    3.9x their usual likes, video, drinks and coffee

  • @hey_renu

    169K followers, Instagram

    “me: at least once a week CRISPY GARLIC CHILLI PASTA”

    3.8x their usual views, video, drinks and coffee

  • @nourishmovelove

    680K followers, Instagram

    “❄️ WINTER ARC ❄️ starts on Monday. Are you in? 👉👉👉”

    3.1x their usual likes, slideshow, healthy eating

  • @sarahcattersoncoaching

    648K followers, Instagram

    “How id aim to lose 5kg from now until Christmas”

    2.6x their usual likes, slideshow, healthy eating

  • @pinchofnom

    1.2M followers, Instagram

    “11 ONE-PAN WINTER WARMERS Pinch OF Nom”

    3.6x their usual likes, slideshow, healthy eating

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More food and nutrition formats

What’s working in food and nutrition this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.