# Comment a keyword to get the recipe

A food and nutrition format, measured November 8, 2026 by Volume. https://tryvolume.app/working/food-and-nutrition/comment-a-keyword-to-get-the-recipe

Run a very fast, measurement-free recipe video and gate the written recipe behind a comment keyword. It worked for 9 accounts, with a median of 4x their usual reach. Type: Editing trick. Seen as: Video, Slideshow.

## Why it works

The comment prompt drives comments and rewatches, which the algorithm rewards.

## How to make it

1. Keep the video fast with few or no measurements
2. Add 'Comment [WORD] for the recipe'
3. Send the recipe by DM or a pinned comment

## Hook formula

Comment [WORD] and I'll send you the recipe.

## Examples

- @ginairasanabria (4K followers, TikTok video): 159x their usual views. Hook: “brown sugar vanilla iced latte” [Original post](https://www.tiktok.com/@ginairasanabria/video/7698913302029667597)
- @sipsbyeric (237K followers, TikTok video): 45x their usual views. Hook: “1 Oz Black Vodka” [Original post](https://www.tiktok.com/@sipsbyeric/video/7698202759216041229)
- @foodiefromvt (358K followers, Instagram slideshow): 23x their usual likes. Hook: “it’S October, don’t let anyone tell you soup isn’t a full meal. Here’s what I’m making IMMEDIATELY...” [Original post](https://www.instagram.com/p/Dd9CKBfDjgC/)
- @crazyforcrust (206K followers, Instagram video): 18x their usual views. Hook: “If you think you can bribe me with French hot chocolate, you’re absolutely correct” [Original post](https://www.instagram.com/p/Dexe3DWhQ6x/)
- @cookingkatielady (337K followers, Instagram video): 3.9x their usual likes. Hook: “the ONLY recipe I want to make on game day 🏈” [Original post](https://www.instagram.com/p/DeFhWxlSwFh/)
- @hey_renu (169K followers, Instagram video): 3.8x their usual views. Hook: “me: at least once a week CRISPY GARLIC CHILLI PASTA” [Original post](https://www.instagram.com/p/DdzbCgLR2Gx/)
- @nourishmovelove (680K followers, Instagram slideshow): 3.1x their usual likes. Hook: “❄️ WINTER ARC ❄️ starts on Monday. Are you in? 👉👉👉” [Original post](https://www.instagram.com/p/DdwHskAkaWk/)
- @sarahcattersoncoaching (648K followers, Instagram slideshow): 2.6x their usual likes. Hook: “How id aim to lose 5kg from now until Christmas” [Original post](https://www.instagram.com/p/DezNAb3Dili/)
- @pinchofnom (1.2M followers, Instagram slideshow): 3.6x their usual likes. Hook: “11 ONE-PAN WINTER WARMERS Pinch OF Nom” [Original post](https://www.instagram.com/p/Dern7hgjDq5/)

More food and nutrition formats: https://tryvolume.app/working/food-and-nutrition.md

## Get the full library

The full library has every post, format and hook in food and nutrition, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Food and nutrition")` for every format, `search_library(shelf: "posts", niche: "Food and nutrition")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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