Measured Updated dailyMarkdown copy
Bundle your hot takes as 'hills I'll die on'
A viral food and nutrition format on TikTok and Instagram
Collect several of your opinions into one swipeable carousel framed as controversial takes from a credentialed professional.
5
accounts it worked for
7x
median, times their usual
#53
of 103 in food and nutrition
Angle
Slideshow, Talking head
Why it works
Many separate opinions give each slide something to share, and the credential gives them weight.
Hook formulaMy controversial [profession] takes that shouldn't be controversial
How to make it
- 1Pick 5-8 core beliefs
- 2Add a credential and a 'controversial' or 'hill I'll die on' frame
- 3Put one take per slide
Examples
Best first, one per account. Each links to the original post.
- @socalgastrodoc
235K followers, Instagram
“Hills I will die on as a board-certified gastroenterologist”
88x their usual likes, slideshow, nutrition facts
- @dietitiancass
134K followers, Instagram
“REMINDERS FROM A DIETITIAN”
8.9x their usual views, talking head, healthy eating
- @diet.culture.rebel
354K followers, Instagram
“My controversial dietitian takes that SHOULDN’T be controversial”
7.3x their usual likes, slideshow, nutrition facts
- @wholesomechicknutrition
339K followers, TikTok
“Things I do as a dietitian that would throw a wellness influencer into a tailspin 🌪️”
4.7x their usual views, slideshow, nutrition facts
- @nourishment.nutrition
312K followers, Instagram
“5 things I would tell you IF I WAS YOUR DIETITIAN”
3.5x their usual likes, slideshow, nutrition facts
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11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.