# Bundle your hot takes as 'hills I'll die on'

A food and nutrition format, measured November 8, 2026 by Volume. https://tryvolume.app/working/food-and-nutrition/bundle-your-hot-takes-as-hills-i-ll-die-on

Collect several of your opinions into one swipeable carousel framed as controversial takes from a credentialed professional. It worked for 5 accounts, with a median of 7x their usual reach. Type: Angle. Seen as: Slideshow, Talking head.

## Why it works

Many separate opinions give each slide something to share, and the credential gives them weight.

## How to make it

1. Pick 5-8 core beliefs
2. Add a credential and a 'controversial' or 'hill I'll die on' frame
3. Put one take per slide

## Hook formula

My controversial [profession] takes that shouldn't be controversial

## Examples

- @socalgastrodoc (235K followers, Instagram slideshow): 88x their usual likes. Hook: “Hills I will die on as a board-certified gastroenterologist” [Original post](https://www.instagram.com/p/DeJ8GuqGykn/)
- @dietitiancass (134K followers, Instagram talking head): 8.9x their usual views. Hook: “REMINDERS FROM A DIETITIAN” [Original post](https://www.instagram.com/p/DfH3yfPxKAy/)
- @diet.culture.rebel (354K followers, Instagram slideshow): 7.3x their usual likes. Hook: “My controversial dietitian takes that SHOULDN’T be controversial” [Original post](https://www.instagram.com/p/DejrQVTG4xQ/)
- @wholesomechicknutrition (339K followers, TikTok slideshow): 4.7x their usual views. Hook: “Things I do as a dietitian that would throw a wellness influencer into a tailspin 🌪️” [Original post](https://www.tiktok.com/@wholesomechicknutrition/photo/7690382098850483487)
- @nourishment.nutrition (312K followers, Instagram slideshow): 3.5x their usual likes. Hook: “5 things I would tell you IF I WAS YOUR DIETITIAN” [Original post](https://www.instagram.com/p/Dd9WlrZm1sV/)

More food and nutrition formats: https://tryvolume.app/working/food-and-nutrition.md

## Get the full library

The full library has every post, format and hook in food and nutrition, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Food and nutrition")` for every format, `search_library(shelf: "posts", niche: "Food and nutrition")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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