Measured Updated dailyMarkdown copy
Address and price cards pinned on screen
A viral food and nutrition format on TikTok and Instagram
Keep the pin, address, price or flyer visible on screen so viewers can screenshot it.
3
accounts it worked for
9x
median, times their usual
#86
of 103 in food and nutrition
Editing trick
Talking head, Slideshow
Why it works
Viewers save the post instead of asking in the comments. Lower-thirds, location pins and flyers all work as information viewers can use.
Hook formula📍[address], [dish] $[price]
How to make it
- 1Overlay location and price for each item
- 2Keep the address pinned throughout
- 3Flash flyers, menus or details long enough to screenshot
Examples
Best first, one per account. Each links to the original post.
- @crazydream3rs
4K followers, Instagram
“Top Tier Italian?”
23x their usual views, talking head, restaurants and food reviews
- @latinafoodiela
145K followers, Instagram
“🌽 POPULAR ELOTES ESTILO SONORA 🇲🇽 📍 EAST LA, NEW LOCATION!”
13x their usual views, talking head, restaurants and food reviews
- @maxsonline
14K followers, TikTok
“my fave study cafes in manchester”
4.5x their usual views, slideshow, restaurants and food reviews
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Get the MCPMore food and nutrition formats
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51 accounts, median 14x their usual
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11 accounts, median 26x their usual
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11 accounts, median 20x their usual
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12 accounts, median 13x their usual
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10 accounts, median 17x their usual
- Numbered series branded around a rule
12 accounts, median 9x their usual
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11 accounts, median 11x their usual
- Single-spot clips bundled into a numbered list
11 accounts, median 8x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.