# Address and price cards pinned on screen

A food and nutrition format, measured November 8, 2026 by Volume. https://tryvolume.app/working/food-and-nutrition/address-and-price-cards-pinned-on-screen

Keep the pin, address, price or flyer visible on screen so viewers can screenshot it. It worked for 3 accounts, with a median of 9x their usual reach. Type: Editing trick. Seen as: Talking head, Slideshow.

## Why it works

Viewers save the post instead of asking in the comments. Lower-thirds, location pins and flyers all work as information viewers can use.

## How to make it

1. Overlay location and price for each item
2. Keep the address pinned throughout
3. Flash flyers, menus or details long enough to screenshot

## Hook formula

📍[address], [dish] $[price]

## Examples

- @crazydream3rs (4K followers, Instagram talking head): 23x their usual views. Hook: “Top Tier Italian?” [Original post](https://www.instagram.com/p/DemgwfUR4va/)
- @latinafoodiela (145K followers, Instagram talking head): 13x their usual views. Hook: “🌽 POPULAR ELOTES ESTILO SONORA 🇲🇽 📍 EAST LA, NEW LOCATION!” [Original post](https://www.instagram.com/p/DfGymO1NAnW/)
- @maxsonline (14K followers, TikTok slideshow): 4.5x their usual views. Hook: “my fave study cafes in manchester” [Original post](https://www.tiktok.com/@maxsonline/photo/7691409637572185366)

More food and nutrition formats: https://tryvolume.app/working/food-and-nutrition.md

## Get the full library

The full library has every post, format and hook in food and nutrition, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Food and nutrition")` for every format, `search_library(shelf: "posts", niche: "Food and nutrition")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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