Measured Updated dailyMarkdown copy
Tiered levels from basic to extreme
A viral fashion format on TikTok and Instagram
Organize advice into escalating tiers, such as Basic/Elevated, Good/Better/Best, or Level 1 to 4.
4
accounts it worked for
4x
median, times their usual
#50
of 59 in fashion
Angle
Talking head, Green screen, Slideshow
Why it works
Viewers self-rank and watch to see the top tier. Tiers also show exactly what upgrade each step adds.
Hook formulaLevel 1 / Basic → Elevated: [topic]
How to make it
- 1Set 3 to 4 named tiers
- 2Keep one element constant while upgrading
- 3Save the top tier for the end
Examples
Best first, one per account. Each links to the original post.
- @stylemaxdes
157K followers, Instagram
“WARDROBE RESET ROADMAP”
6.1x their usual views, talking head, outfit ideas
- @david.james.elliott
187K followers, Instagram
“4 FALL SWEATERS GOOD, BETTER, BEST”
4.4x their usual views, green screen, outfit ideas
- @brycekicks
180K followers, Instagram
“Level 1”
2.8x their usual views, talking head, outfit ideas
- @morielheritage
1.2M followers, Instagram
“BASIC / PUT TOGETHER / ELEVATED”
3.8x their usual likes, slideshow, outfit ideas
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Get the MCPMore fashion formats
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13 accounts, median 10x their usual
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- Pair each item shot with styled look
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- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.