Measured Updated dailyMarkdown copy
Show the options, make viewers pick
A viral fashion format on TikTok and Instagram
Present several options side by side and leave the verdict open so viewers choose or argue in the comments.
4
accounts it worked for
6x
median, times their usual
#39
of 59 in fashion
Editing trick
Talking head, Video, Slideshow
Why it works
Withholding the answer forces viewers to watch every option and gives them something to debate. rayyyarchive's '1 is trash', crosby.kicks' three-way lace poll and rchrdp305's six-color grid all invite a pick.
Hook formula[Number] [items] but 1 is trash
How to make it
- 1Show all options together, by grid or sequence
- 2Do not reveal which is best
- 3Ask viewers to choose or debate
Examples
Best first, one per account. Each links to the original post.
- @rayyyarchive
256K followers, TikTok
“5 fits But 1 is trash”
32x their usual views, talking head, sneakers and accessories
- @jameswuantin
358K followers, TikTok
“BAGGY vs BOOT CUT JEANS”
4.8x their usual views, talking head, outfit ideas
- @crosby.kicks
104K followers, TikTok
“ORIGINAL LACES OR”
6.9x their usual views, video, sneakers and accessories
- @rchrdp305
66K followers, Instagram
“Forgot to share screenshots of the laceswaps I did with my J Balvin x Air Jordan 4 “Amazonas”. I...”
5.9x their usual likes, slideshow, sneakers and accessories
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.