Measured Updated dailyMarkdown copy
Show the item, then say its exact name
A viral fashion format on TikTok and Instagram
Teach clothing vocabulary by showing the item and naming it, or giving the exact search term to buy it.
4
accounts it worked for
6x
median, times their usual
#38
of 59 in fashion
Angle
Voiceover, Slideshow, Talking head
Why it works
Viewers recognize items they can't name, and getting the name or search term solves a real shopping problem. Each item is clear enough to screenshot.
Hook formulaIf you want to buy [item], it's called [exact name]
How to make it
- 1Show the item visually, as a cutout or close-up
- 2Say its exact name or search term
- 3Compare similar items to show the difference
Examples
Best first, one per account. Each links to the original post.
- @fits_by_ankit_
84K followers, Instagram
“CLOG SLIPPERS”
7.2x their usual views, voiceover, men's style
- @_jbands
50K followers, TikTok
“Men’s Pant Fits Explained How different pant shapes change your outfit”
8.7x their usual views, slideshow, men's style
- @miko_ps
264K followers, Instagram
“This is a bomber jacket”
4.2x their usual views, talking head, men's style
- @tannerguzy
102K followers, Instagram
“You are a full-grown man”
4.2x their usual views, green screen, men's style
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Get the MCPMore fashion formats
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.