Measured Updated dailyMarkdown copy
Show the full thrift cart first
A viral fashion format on TikTok and Instagram
Start a thrift video on the overflowing or neatly arranged cart, then go through the finds one by one.
4
accounts it worked for
17x
median, times their usual
#19
of 59 in fashion
Editing trick
Video, Talking head
Why it works
The full cart is an instant visual payoff that promises lots of finds. Recognizable vintage labels and a color-coordinated cart make people stay for the details.
Hook formulathrift with me for [season], look how full my cart already is
How to make it
- 1Fill the cart and arrange it (by color, or with visible brand labels)
- 2Show the whole cart in the first seconds
- 3Cut through each item with quick close-ups of tags
Examples
Best first, one per account. Each links to the original post.
- @morganbarttt
6K followers, TikTok
“y2k thrift haul”
33x their usual views, video, hauls and try-ons
- @jillian.emma.thrifts
11K followers, Instagram
“thrifting my fall pinterest board”
16x their usual views, video, hauls and try-ons
- @_k4y1ee
8K followers, TikTok
“thrift haul 🙈💕”
18x their usual views, video, hauls and try-ons
- @tributetomycloset
157K followers, Instagram
“Thrift with me for fall”
4.9x their usual views, talking head, hauls and try-ons
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.