Measured Updated dailyMarkdown copy
Pause-to-screenshot cheat sheet flashed on screen
A viral fashion format on TikTok and Instagram
Flash a dense reference graphic, list or guide pages for a few seconds mid-video.
5
accounts it worked for
5x
median, times their usual
#30
of 59 in fashion
Editing trick
Green screen, Talking head
Why it works
Viewers have to pause or screenshot to read it, which drives saves. It also previews the guide's value before any comment-for-link ask.
Hook formulaScreenshot this [category] cheat sheet
How to make it
- 1Make a dense one-screen reference graphic
- 2Show it for about 3 seconds
- 3Tell viewers to screenshot it
Examples
Best first, one per account. Each links to the original post.
- @iamcyrielle
13K followers, TikTok
“How to be chic 101 ep. 1”
10x their usual views, talking head, styling tips
- @antonioopapa
303K followers, Instagram
“HOW TO ACTUALLY DRESS FOR THE FALL”
6.6x their usual views, green screen, outfit ideas
- @stylemaxdes
157K followers, Instagram
“UNIQUE OUTFIT IDEAS THAT ACTUALLY WORK”
7.0x their usual views, talking head, outfit ideas
- @h3ll0k1ttyy69
283K followers, TikTok
“vinted tips”
5.2x their usual views, talking head, styling tips
- @natalie.yerger
22K followers, Instagram
“I've had 10 family photoshoots”
5.4x their usual views, talking head, outfit ideas
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.