Measured Updated dailyMarkdown copy
Open holding the whole stack
A viral fashion format on TikTok and Instagram
Start a multi-item try-on by holding up the entire pile, then go item by item.
4
accounts it worked for
4x
median, times their usual
#49
of 59 in fashion
Editing trick
Talking head
Why it works
The stack previews how much is coming and sets up the order. Brand labels on each item add shopping utility.
Hook formulaWhere is your [item] from?
How to make it
- 1Hold or toss the full stack to camera
- 2Take items one at a time
- 3Overlay each brand or item name
Examples
Best first, one per account. Each links to the original post.
- @oliviaeeve
15K followers, TikTok
“MEN I may not know”
8.3x their usual views, talking head, outfit ideas
- @dyllanmoximxo
1M followers, TikTok
“AMAZON Chunky Cutie Tops”
3.8x their usual views, talking head, hauls and try-ons
- @trendingwithtinsley
189K followers, Instagram
“I'm 32... I don't own a single designer bag”
2.6x their usual views, talking head, styling tips
- @maisie.simpsonn
16K followers, TikTok
“where is your jumper from?”
3.3x their usual views, talking head, outfit ideas
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.