Measured Updated dailyMarkdown copy
How not to get scammed buying
A viral fashion format on TikTok and Instagram
Open on the fear of buying fakes or from bad sellers, then show how to spot them or where it is safe to buy.
4
accounts it worked for
17x
median, times their usual
#18
of 59 in fashion
Angle
Green screen, Talking head
Why it works
It targets a buyer's biggest worry and gives protective, saveable advice. tillytalkz's mislabeled listings, elitekickstv's live real-vs-fake check, realeviebby's fake-jade guide and vince_watches' vetted retailers all lead with trust and risk.
Hook formulaI'm a victim of buying fake [product], here's what I wish I knew
How to make it
- 1Lead with the scam or fake problem
- 2Show the tell-tale clues or vetted sources
- 3Add proof of your own experience
Examples
Best first, one per account. Each links to the original post.
- @tillytalkz
38K followers, TikTok
“Real fur coats on Vinted that are listed as “faux fur””
84x their usual views, green screen, sneakers and accessories
- @realeviebby
3K followers, TikTok
“I am a victim of buying FAKE JADE”
23x their usual views, talking head, sneakers and accessories
- @vince_watches
11K followers, TikTok
“5 Legit online Watch Retailers”
12x their usual views, talking head, sneakers and accessories
- @elitekickstv
14K followers, TikTok
“HE TRIED TO SIZE-SWAP FAKE $2,000 TRAVIS SCOTT 😂👟😂👟😂👟”
5.2x their usual views, talking head, sneakers and accessories
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Get the MCPMore fashion formats
- One hero piece, many outfits fast
15 accounts, median 7x their usual
- Hold the whole haul pile first
13 accounts, median 10x their usual
- Flash the finished result in second one
14 accounts, median 7x their usual
- Last-minute Halloween costumes from your closet
8 accounts, median 35x their usual
- Exact height stamped on screen first
10 accounts, median 9x their usual
- Dupe price versus designer price on screen
8 accounts, median 12x their usual
- Pair each item shot with styled look
8 accounts, median 11x their usual
- Pop-up reference photo for each list item
7 accounts, median 12x their usual
- Quoted complaint, outfits answer it on beat
10 accounts, median 5x their usual
- One staple goes with these four colors
7 accounts, median 11x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.